WE ARE
Creating logos, visual identities, brand strategies and marketing campaigns for innovative companies and charitable organizations.
Based in Berlin, working globally with conscious leaders.
WORK
Design means to us an information shortcut. It’s a delivery vehicle.
Our work cuts through the visual clutter of contemporary marketing, so the message always remains bold and clear.
THOUGHTS
A great design can only come out of the solid thought process.
Everything we do is based on the comprehensive research, strategic planning and precise execution.
FUTURE TRENDS
Reflecting on branding, science, design, art and technology; these are the ideas that we believe will have a significant impact on our future.

Startling Brands named a top branding agency in Germany
Startling Brands named a top branding agency in Germany. We have recently received this recognition from Clutch, a DC-based independent third party B2B research platform, where companies are researched and ranked based on marketing presence, work quality, services provided, and client reviews.
In their annual press release, Clutch announced the top branding agencies in Germany, and Startling Brands among them. This recognition has also allowed us to be named sixth out of the top 10 branding companies in Germany by Clutch’s sister website, The Manifest.
It is a big honour for us and immense source of motivation to keep delivering the best work we can do for our clients.
Thanks Clutch!

THOUGHTS
Controversial and surrounded by misinformation, genetically modified organisms (or GMOs) have been a hot topic for decades. A new study however, shows that even though many people are opposed to them, GMO corn increases crop yields significantly and even provides health benefits due to fewer mycotoxins (up to 36,5% less, depending on the species). Mycotoxins … Continue reading Changing Mindsets : Values in Synthetic Biology

THOUGHTS
Branding Trends in 2019 and beyond: De-branding and the end of traditional brand agencies

THOUGHTS
Safetown Insurance
Norway, Sweden and Denmark

THOUGHTS
Every age has its own kind of activism and ours is characterized by emancipation powered via internet culture. Hashtags such as #metoo, #resist and #blacklivesmatter (among others) are reshaping the way we view our online world. Thus, we have seen the rise of activism as a respected and even desirable pursuit. This appreciation of activism … Continue reading Brands should commit to activism or steer clear of it

THOUGHTS
Startling Brands in branding, design and marketing publications:

THOUGHTS
Why future-minded companies should not associate their brands with FIFA World Cup

THOUGHTS
Algorithmic business is on its way to dominating the future economy Algorithms were behind almost every single successful business story in the tech industry for the past two decades. They helped Uber become the largest taxi company in the world despite the company not operating any cars, and made Alibaba into Asia’s biggest retailer without … Continue reading Algorithmic Business To Dominate Future Economy

THOUGHTS
DACHA MEDIA
Berlin, Germany

THOUGHTS
Consumer product reviews will drive future innovation Consumer product reviews are a crucial source of product intelligence, which help us arrive at our definitive purchasing decision when we are shopping online. With appropriate data-mining techniques, these reviews will eventually turn into an idea-stream driving future product innovation. In a study by the New Jersey Institute … Continue reading Consumer Product Reviews Driving Future Innovation

THOUGHTS
GRANDEN
Slovakia

THOUGHTS
Why our clients need more than “just” the creativity?

THOUGHTS
Social media can reveal rising gentrification and reduce its negative impacts Gentrification in big cities is a trend which is increasing the value of properties and therefore causing a displacement of lower-income families and small business. Its negative impacts could be addressed and reduced in the cities of tomorrow if we can predict gentrification in … Continue reading Big Data Analysis Helping Urban Development

THOUGHTS
Consumer pressure can lead to responsible sourcing of raw minerals Every smart phone contains about 40 different minerals, including tantalum, tungsten, copper, iron, nickel, aluminum, tin, silver, chromium, gold and palladium. The mining profits often end up in the hands of armed groups in active conflict zones, who perpetrate violence and commit human rights abuses. … Continue reading Consumer Pressure vs Brand Image, Corporate Advocacy

THOUGHTS
Corporate Sustainability is at the core of successful business strategies Corporate sustainability, which was once just a concept that was adopted by few companies in the 1990’s, is now revealed as a major driver of their growth and an essential part of their business strategy. Researchers from University of Missouri examined corporate sustainability policies in … Continue reading Corporate Sustainability is a Prime Growth Strategy

THOUGHTS
Jilana
Czech Republic

THOUGHTS
Why is it impossible for us to “create“ brands ?

THOUGHTS
WaterCircles
Sweden, Norway, Denmark

THOUGHTS
Infinitedge,
San Francisco, USA

THOUGHTS
Ad-blockers mark the death of conventional online advertising The steadily growing popularity of ad-blocking software is triggering major changes to how digital advertising is done. These tools, which make the lives of internet users more bearable by hiding annoying flashy banners, are causing serious concerns among advertisers and forcing them to re-think how to sell … Continue reading The End of Conventional Online Advertising

THOUGHTS
Contemi AS
UK, Norway, Vietnam

THOUGHTS
Volante Ventures
Norway

THOUGHTS
Sports brands improve performance by causing a placebo effect Sports brands are not just about design, material, and sophisticated engineering. They also improve consumers performance by creating a placebo effect, according to the research by Department of Marketing in the University of Notre Dame’s Mendoza College of Business. In their study, participants who were given … Continue reading Sport Brands Causing Placebo Effect

THOUGHTS
What’s the motivation behind our work?

THOUGHTS
Internet activism can actually lead to social change Internet activism is sometimes considered an ineffective activity that is only beneficial to our own egos. Described pejoratively as slacktivism, the phenomena originated on social media networks, where the involvement for the social cause is often reduced to nothing more than hitting a like button or re-posting … Continue reading Power of Internet activism and Future Biomimetic Architecture

THOUGHTS
Would Startling Brands be a good match for your business ?