FUTURE TRENDS

A digest of news, discoveries and opinions from the fields of science, technology, design, politics and economics; stories that we believe will have a significant impact on our future.

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The End of Conventional Online Advertising

Ad-blockers mark the death of conventional online advertising

The steadily growing popularity of ad-blocking software is triggering major changes to how digital advertising is done. These tools, which make the lives of internet users more bearable by hiding annoying flashy banners, are causing serious concerns among advertisers and forcing them to re-think how to sell their products. There are solutions already in play, such as disabling the content for those who use ad-blockers or hiding it behind pay-walls. However, the most effective long-term strategy we can expect from publishers is to start producing even more personal, relevant, and interesting content that will eventually lead to successful customer conversion.

Starttling Brands Future Trends Ad Blocking Death Online Advertising

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