FUTURE TRENDS
Reflecting on branding, science, design, art and technology; these are the ideas that we believe will have a significant impact on our future.

Big Data Analysis Helping Urban Development
Social media can reveal rising gentrification and reduce its negative impacts
Gentrification in big cities is a trend which is increasing the value of properties and therefore causing a displacement of lower-income families and small business. Its negative impacts could be addressed and reduced in the cities of tomorrow if we can predict gentrification in its early stage. A team of scientists in the UK used data from social media networks like Twitter (consisting of tweets, check-ins, and interactions among friends in a particular young and hip social groups) to reveal patterns of London’s gentrification. The study found that London’s poorest areas, which were visited by diverse social media users, eventually became gentrified neighborhoods.

FUTURE TRENDS
Changing Mindsets : Values in Synthetic Biology

FUTURE TRENDS
Brands should commit to activism or steer clear of it

FUTURE TRENDS
Algorithmic Business To Dominate Future Economy

FUTURE TRENDS
Consumer Product Reviews Driving Future Innovation

FUTURE TRENDS
Consumer Pressure vs Brand Image, Corporate Advocacy

FUTURE TRENDS
Corporate Sustainability is a Prime Growth Strategy

FUTURE TRENDS
The End of Conventional Online Advertising

FUTURE TRENDS
Sport Brands Causing Placebo Effect

FUTURE TRENDS
Power of Internet activism and Future Biomimetic Architecture